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The ultimate accusation we can seemingly make about something today is that it is addictive. Like heroin is. Consider the fate of cigarettes in that regard. Talk now is about sugar being addictive. And what about marijuana?
But aren’t we awash in a sea of addictions? Aren’t we all addicted, more or less?
In the 19th century, opiates were used by virtually every man, woman, and child in America. A tinctured opiate solution, laudanum, was sold everywhere over-the-counter, and was used to help babies through teething and in order to sleep.
But opiate addiction was not considered a special problem in 19th-century America. There are two possibilities: One possibility is that people socialized their use (keep in mind that opium and coca have been consumed in Afghanistan, Asia, and South America for eons) so that opiates were taken in a traditional, controlled manner and people were rarely addicted to them.
The second possibility is that, if everyone around you is addicted to something, you can’t recognize the substance’s addictiveness or your own addiction. Was this the case for 19th-century opiate use?
Moving into the 20th century, consider smoking. When cigarettes were considered harmless—were even marketed for their health effects—people smoked relentlessly, in all settings, indoors and out. (Consider Mad Men.)
When the Surgeon General’s Report indisputably showed smoking caused cancer in 1964, there was an immediate, shocked reaction. About half of all smokers quit over the next decades, cutting smoking rates in the United States from roughly 40 to 20%.
Some people continue to smoke—oddly enough, less well-educated and poorer people with fewer resources, despite the rising cost of cigarettes. Still, no one today considers smoking healthy, and everyone recognizes that nicotine is addictive. Those who continue to smoke are now, in many places, social pariahs.
But let’s conduct a mind experiment: What if coffee and tea were discovered to cause cancer? Many people would quit making coffee in the morning or going to Starbucks—let’s guess half of all regular coffee drinkers. Others would say they wished to quit, but couldn’t just yet. And a defiant minority would say, “I don’t care if coffee causes cancer—life is unbearable without it!”
It turns out coffee isn’t dangerous (it is actually remarkably healthy). Its worst consequence is contributing to the apparently universal insomnia that grips America. So most people don’t have to (or don’t want to) quit.
But is coffee (caffeine) addictive? Don’t be absurd! On the other hand, as Archie Brodsky and I wrote in Love and Addiction:
“The sufferer is tremulous and loses his self-command; he is subject to fits of agitation and depression. He has a haggard appearance…. As with other such agents, a renewed dose of the poison gives temporary relief, but at the cost of future misery.”
The drug in question is coffee (caffeine), as seen by the turn-of-the-century British pharmacologists Allbutt and Dixon. Here is their view of tea: “An hour or two after breakfast at which tea has been taken … a grievous sinking … may seize upon a sufferer, so that to speak is an effort. … The speech may become weak and vague…. By miseries such as these, the best years of life may be spoilt.”
What seems dangerous and uncontrollable at one time, or in one place, becomes natural and comfortable to deal with in another setting.
Let’s turn to the present. Is there anything that people do seemingly compulsively all around us, which they don’t regard as addictive?
Have you been in a park, or airport, or bar lately and watched people check their smartphone or equivalent gadgetry incessantly, going back to their email, text messages, phone messages, personal newsfeed—what have you? They hardly ever look up at the sky outside, or to talk to the person next to them—sometimes the person they entered the space alongside, like their partner or children!